{"id":151404,"date":"2023-06-07T21:00:39","date_gmt":"2023-06-07T19:00:39","guid":{"rendered":"https:\/\/www.ouiscribe.com\/?p=151404"},"modified":"2025-06-10T16:27:52","modified_gmt":"2025-06-10T14:27:52","slug":"requete-cible-seo","status":"publish","type":"post","link":"https:\/\/www.ouiscribe.com\/en\/requete-cible-seo\/","title":{"rendered":"Requ\u00eate cible SEO : son r\u00f4le et comment la choisir"},"content":{"rendered":"<div class=\"brz-root__container brz-reset-all brz brz-root__container-page\">\n<section id=\"_ot4B2gUcEMW2\" class=\"brz-section brz-section__header brz-css-12a8a3z\">\n<div class=\"brz-section__menu-item brz-css-1jzsoz5 brz-css-vrrc8w\" data-brz-custom-id=\"mR8Lk7CWNvEc\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-1e4vexr\">\n<div class=\"brz-row__container brz-css-c7vlb4\" data-brz-custom-id=\"fBm3xF7NT1Hc\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-s4asko brz-css-10sjwvy\">\n<div class=\"brz-columns brz-css-ehwmgh brz-css-gqca62\" data-brz-custom-id=\"bCduZPvDeHMV\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-rw2kvd brz-css-x8bxrl\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1ksdvty brz-wrapper\">\n<div class=\"brz-image brz-css-15ykske\" data-brz-custom-id=\"lVL_GCWG73KO\"><a class=\"brz-a\" href=\"https:\/\/www.ouiscribe.com\/en\/\" target=\"_self\" rel=\"noopener\" data-brz-link-type=\"external\"><img decoding=\"async\" class=\"brz-img brz-img-svg\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/2023\/07\/Ouiscribe-logo.svg\" alt=\"\" loading=\"lazy\"><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-ehwmgh brz-css-bnzm5j\" data-brz-custom-id=\"wMtg8IMv4P6e\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-rw2kvd brz-css-1tcnvoa\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-17z2q55 brz-wrapper\">\n<div class=\"brz-menu__container brz-css-qyiy2h brz-css-1viam56\" data-mmenu-id=\"#uVZ06BRjoTqB_\" data-mmenu-position=\"position-left\" data-mmenu-title=\"Menu\" data-mmenu-stickytitle=\"on\" data-mmenu-closingicon=\"%7B%22desktop%22%3A%22off%22%2C%22tablet%22%3A%22off%22%2C%22mobile%22%3A%22off%22%7D\" data-brz-custom-id=\"uVZ06BRjoTqB\">\n<nav data-mods=\"%7B%22desktop%22%3A%22horizontal%22%2C%22tablet%22%3A%22horizontal%22%2C%22mobile%22%3A%22horizontal%22%7D\" class=\"brz-menu brz-menu__preview brz-css-1cq6qqb brz-css-byl47y\">\n<ul class=\"brz-menu__ul\" data-menu-items-active=\"\">\n<li data-menu-item-id=\"\" class=\"brz-menu__item\"><a class=\"brz-a\" target=\"\" href=\"\" title=\"\"><span class=\"brz-span\"><\/span><\/a>\n<ul class=\"brz-menu__sub-menu\"><\/ul>\n<\/li>\n<\/ul>\n<\/nav>\n<div class=\"brz-mm-menu__icon\"><\/div>\n<nav data-mods=\"%7B%22desktop%22%3A%22horizontal%22%2C%22tablet%22%3A%22horizontal%22%2C%22mobile%22%3A%22horizontal%22%7D\" id=\"uVZ06BRjoTqB_\" class=\"brz-menu brz-menu__preview brz-menu__mmenu brz-menu--has-dropdown brz-css-b0x6xp brz-css-ful9z1\">\n<ul class=\"brz-menu__ul\" data-menu-items-active=\"\">\n<li data-menu-item-id=\"\" class=\"brz-menu__item\"><a class=\"brz-a\" target=\"\" href=\"\" title=\"\"><span class=\"brz-span\"><\/span><\/a>\n<ul class=\"brz-menu__sub-menu\"><\/ul>\n<\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-ehwmgh brz-css-jgmve4\" data-brz-custom-id=\"mp6rU0JgQP1B\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-rw2kvd brz-css-5184e3\">\n<div class=\"brz-wrapper-clone brz-css-sgjf62 brz-css-wozxb\">\n<div class=\"brz-d-xs-flex brz-flex-xs-wrap brz-css-1f3v56w brz-css-1ys5equ\" data-brz-custom-id=\"\">\n<div class=\"brz-wrapper-clone__item\" id=\"tXIuVjUmxiTy\"><a class=\"brz-a brz-btn brz-css-1lh6j80 brz-css-fgi1gl brz-css-gpjlvn brz-css-nx2irx\" href=\"https:\/\/www.ouiscribe.com\/en\/contact\/\" target=\"_self\" rel=\"noopener\" data-brz-link-type=\"external\" data-brz-custom-id=\"tXIuVjUmxiTy\"><span data-brz-translate-text=\"1\" class=\"brz-span brz-text__editor\">A project ?&nbsp;&nbsp;<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_dnwrjknkbgtenlcehcldchreguwiknxuxopa\" class=\"brz-section brz-css-157t6l8\">\n<div class=\"brz-section__content brz-section--boxed brz-css-1nzt1zx brz-css-va6xi4\" data-brz-custom-id=\"xxkngmqtcvqbmzjtqwboqfgadiffuqqfsnjp\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-17uztgl\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-nhxkxl brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"ctqhljdzywmgqmeddstxutlvvwgsblmaliqq\">\n<div data-brz-translate-text=\"1\">\n<h1 class=\"brz-fs-lg-45 brz-tp-lg-empty brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_2 brz-ls-lg-m_1 brz-fw-lg-400 brz-fss-lg-px brz-mb-lg-53 brz-text-lg-center brz-mt-lg-40 brz-tp-xs-empty brz-fs-xs-30 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_1 brz-lh-xs-1_2 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-ff-palanquin_dark brz-ft-google brz-mt-xs-0 brz-mb-xs-14 brz-css-vXdHm\" data-generated-css=\"brz-css-ktigE\" data-uniq-id=\"iHymD\"><span class=\"brz-cp-color2\">Requ\u00eate cible en SEO : c&rsquo;est quoi et comment la choisir ?<\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-19j69vg brz-wrapper\">\n<div class=\"brz-wp__postinfo brz-wp__postinfo__disabled-time brz-wp__postinfo__disabled-comments brz-css-11l1vdl brz-css-12tpc0z\" data-brz-custom-id=\"pkbfxenpesrijesumnpnaoihzoamknofrzul\">\n<div style=\"min-height:20px\"><\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1mhn2ya brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"rqtyzzswmttghavirbauwsybpwsufjxnvkxy\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-0 brz-fsft-lg-0 brz-fwdth-lg-100 brz-vfw-lg-400 brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-15 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-xs-1_7 brz-ls-xs-0_7 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-16 brz-tp-xs-empty brz-text-lg-left brz-css-cLBOq\" data-uniq-id=\"oCsR9\" data-generated-css=\"brz-css-gR650\"><span class=\"brz-cp-color2\">Mise \u00e0 jour le 20 avril 2024<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1rkcf15 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"s1rpLWaUJhkM\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-lh-xs-1_7 brz-ls-xs-0_7 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-16 brz-tp-xs-empty brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-text-lg-left brz-mt-lg-33 brz-css-oz_Lx\" data-uniq-id=\"frd0a\" data-generated-css=\"brz-css-tUvDj\"><span class=\"brz-cp-color2\">Vous souhaitez am\u00e9liorer votre positionnement dans les r\u00e9sultats de recherche et attirer votre public cible ? Que vous les appeliez \u00ab requ\u00eate cible \u00bb, \u00ab mot-cl\u00e9 \u00bb ou \u00ab expression cl\u00e9 \u00bb, ces termes sont les cl\u00e9s pour augmenter votre visibilit\u00e9 en ligne. Simplement, il s&rsquo;agit des mots ou phrases que votre audience potentielle tape dans les moteurs de recherche pour trouver des informations, des services ou produits. Ne laissez pas votre site se perdre dans les abysses de Google ! Dans cet article, je vous r\u00e9v\u00e8le tout ce qu&rsquo;il faut savoir et vous guide pour choisir vos mots-cl\u00e9s.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-r1kif1 brz-wrapper\">\n<div class=\"brz-wp-shortcode brz-css-4sq47q\" data-brz-custom-id=\"rtaumxaabtmqzqdlyhaubmvfupufwpjxvroi\">\n<div>  \r\n    \r\n<div id=\"wpj-jtoc\" class=\"wpj-jtoc wpj-jtoc--main --jtoc-the-content --jtoc-theme-wikipedia --jtoc-headings-overflow-hidden-ellipsis --jtoc-title-align-left --jtoc-toggle-icon --jtoc-toggle-position-left --jtoc-toggle-1 --jtoc-header-as-toggle --jtoc-headings-full-row-clickable --jtoc-has-custom-styles --jtoc-is-folded --jtoc-animate --jtoc-align-left\" >\r\n  <!-- TOC -->\r\n        <div class=\"wpj-jtoc--toc wpj-jtoc--toc-inline\" >\r\n              <div class=\"wpj-jtoc--header\">\r\n        <div class=\"wpj-jtoc--header-main\">\r\n                    <div class=\"wpj-jtoc--title\">\r\n                        <span class=\"wpj-jtoc--title-label\">Summary<\/span>\r\n          <\/div>\r\n                                <div class=\"wpj-jtoc--toggle-wrap\">\r\n                                                          <div class=\"wpj-jtoc--toggle-box\">\r\n                  <div class=\"wpj-jtoc--toggle\"><\/div>\r\n                <\/div>\r\n                          <\/div>\r\n                  <\/div>\r\n      <\/div>\r\n            <div class=\"wpj-jtoc--body\">\r\n            <nav class=\"wpj-jtoc--nav\">\r\n        <ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#1\"  title=\"Qu\u2019est-ce qu\u2019une requ\u00eate cible ?\" data-numeration=\"1\">Qu\u2019est-ce qu\u2019une requ\u00eate cible ?<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#2\"  title=\"Defining a target query \" data-numeration=\"1.1\">Defining a target query <\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#3\"  title=\"What is the point of keywords in SEO?\" data-numeration=\"1.2\">What is the point of keywords in SEO?<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#4\"  title=\"Choose the right target query to optimize your online visibility\" data-numeration=\"2\">Choose the right target query to optimize your online visibility<\/a>\r\n                    <\/div><ol class=\"wpj-jtoc--items\"><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#5\"  title=\"Define your marketing persona\" data-numeration=\"2.1\">Define your marketing persona<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#6\"  title=\"Consider search intent \" data-numeration=\"2.2\">Consider search intent <\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#7\"  title=\"Favor long-tail keywords\" data-numeration=\"2.3\">Favor long-tail keywords<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#8\"  title=\"Do an SEO competitive analysis \" data-numeration=\"2.4\">Do an SEO competitive analysis <\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#9\"  title=\"Balancing competition and volume when choosing keywords\" data-numeration=\"2.5\">Balancing competition and volume when choosing keywords<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h3\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h3\" data-depth=\"3\">\r\n                                                <a href=\"#10\"  title=\"Ensure the relevance of the query\" data-numeration=\"2.6\">Ensure the relevance of the query<\/a>\r\n                    <\/div><\/li><\/ol><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#11\"  title=\"How to find the right keywords? \" data-numeration=\"3\">How to find the right keywords? <\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#12\"  title=\"Where to place the target query in the text of a web page?\u00a0\" data-numeration=\"4\">Where to place the target query in the text of a web page?\u00a0<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#13\"  title=\"How do I know if my SEO query is effective? \" data-numeration=\"5\">How do I know if my SEO query is effective? <\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#14\"  title=\"What is Yoast SEO target query?\" data-numeration=\"6\">What is Yoast SEO target query?<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#15\"  title=\"What you must remember\" data-numeration=\"7\">What you must remember<\/a>\r\n                    <\/div><\/li><li class=\"wpj-jtoc--item --jtoc-h2\">\r\n        <div class=\"wpj-jtoc--item-content --jtoc-h2\" data-depth=\"2\">\r\n                                                <a href=\"#16\"  title=\"\" data-numeration=\"8\"><\/a>\r\n                    <\/div><\/li><\/ol>      <\/nav>\r\n          <\/div>\r\n      <\/div>\r\n    <\/div>\r\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_mgooyrxxyuniiwljnlirjwctidxfyhsjkevx\" class=\"brz-section brz-css-157t6l8\">\n<div class=\"brz-section__content brz-section--boxed brz-css-1nzt1zx brz-css-1v1jffm\" data-brz-custom-id=\"yvlpqunypuhzrmpxwjykevhjyqeekknyodcz\">\n<div class=\"brz-container brz-css-17uztgl brz-css-1xeklfc\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-v7uakm brz-wrapper\">\n<div class=\"brz-image brz-css-16i39dm brz-css-13haei5\" data-brz-custom-id=\"ohnhnyoqlvmfvrlbdhlbtkluzxjoutpcidya\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/requete-cible-seo-scaled-636x466x0x38x636x427x1725701465.webp\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"dttqurbyeeycmyoclxfmtdpjfnescgeeekol\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-fs-xs-30 brz-tp-xs-empty brz-ft-google brz-ff-palanquin brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-mb-lg-5 brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-45 brz-tp-lg-empty brz-css-jHiI5\" data-uniq-id=\"vCxKn\" data-generated-css=\"brz-css-bAQM4\"><strong class=\"brz-cp-color2\">Qu&rsquo;est-ce qu&rsquo;une requ\u00eate cible ?<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"zixyztdtokeshstzazxxjnbespsysgaevflz\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mb-xs-0 brz-mt-xs-0 brz-ft-google brz-ff-palanquin brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_7 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-tp-lg-empty brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-mt-lg-30 brz-mb-lg-24 brz-css-zYwY8\" data-generated-css=\"brz-css-fhyY5\" data-uniq-id=\"uNDjx\"><span class=\"brz-cp-color3\">D\u00e9finition d&rsquo;une requ\u00eate cible <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-10wub5e brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"vziofiqjfwvfisnuxxtkpiamykjxffigomro\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-0 brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-tZEmL\" data-uniq-id=\"eEr_v\" data-generated-css=\"brz-css-nhRoJ\"><span>Pour le propri\u00e9taire d&rsquo;un site internet, la <\/span><strong>requ\u00eate cible SEO<\/strong><span> correspond au mot-cl\u00e9 principal autour duquel une page web est optimis\u00e9e.<\/span><\/p>\n<p class=\"brz-mt-lg-0 brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-hhTTb\" data-uniq-id=\"qxJDG\" data-generated-css=\"brz-css-kcdKe\"><\/p>\n<p class=\"brz-mt-lg-0 brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-k4dUi\" data-uniq-id=\"zFq2P\" data-generated-css=\"brz-css-pwQjz\"><span>Ce sont les termes que les internautes tapent dans les moteurs de recherche (Google, Bing, etc.) pour trouver des r\u00e9ponses pr\u00e9cises \u00e0 leurs besoins. Elles sont souvent li\u00e9es \u00e0 <\/span><a class=\"link--external brz-cp-color5\" href=\"https:\/\/www.ouiscribe.com\/en\/intention-de-recherche-en-seo-ce-quil-faut-savoir\/#:~:text=vos%20contenus%20existants-,Qu&#039;est%2Dce%20que%20l&#039;intention%20de%20recherche%20%3F,le%20GPS%20de%20l&#039;internet.\" data-brz-link-type=\"external\"><strong>une intention de recherche sp\u00e9cifique<\/strong><\/a><span>.<\/span><\/p>\n<p class=\"brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-ftATS\" data-uniq-id=\"fxoud\" data-generated-css=\"brz-css-iEKfS\"><span> <\/span><\/p>\n<p class=\"brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-vfur9\" data-uniq-id=\"hh64l\" data-generated-css=\"brz-css-fh7bk\"><span>\u27a1\ufe0f Exemple : chaussures femme confortables et \u00e9l\u00e9gantes<\/span><\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-css-ze687\" data-uniq-id=\"faWtJ\" data-generated-css=\"brz-css-vBFyn\"><span> <\/span><\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-text-lg-left brz-lh-sm-1_9 brz-lh-xs-1_9 brz-fs-sm-15 brz-fs-xs-15 brz-fw-sm-400 brz-fw-xs-400 brz-css-dQY6I\" data-uniq-id=\"bqxBo\" data-generated-css=\"brz-css-oMxHL\"><u class=\"brz-cp-color3\">\u00c0 retenir<\/u><span> : une page web = un mot-cl\u00e9 sp\u00e9cifique<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-19mf17f brz-wrapper\">\n<div class=\"brz-image brz-css-1urikrc brz-css-94z3f8\" data-brz-custom-id=\"seymmonqpdllkpjdubmhbegtjteihgqnydsj\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/mots-cles-seo--348x348x0x1x348x347x1690366875.jpg\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"c4uDMg7KA7h8\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mb-xs-0 brz-ft-google brz-ff-palanquin brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-tp-lg-empty brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-mb-lg-24 brz-mt-lg-29 brz-css-rOImE\" data-generated-css=\"brz-css-olapB\" data-uniq-id=\"tXTQp\"><span class=\"brz-cp-color3\">Quel est l&rsquo;int\u00e9r\u00eat des mots-cl\u00e9s en SEO ?<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-166xmap brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"nulpfbihaqgpuchquwhpxdkunhxusjdpuccn\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-fw-xs-400 brz-fw-sm-400 brz-fs-xs-15 brz-fs-sm-15 brz-lh-xs-1_9 brz-lh-sm-1_9 brz-text-lg-left brz-css-l63a_\" data-generated-css=\"brz-css-ryUeb\" data-uniq-id=\"nD2lL\"><span>Choisir les bons mots-cl\u00e9s attire l&rsquo;attention des internautes et les robots d&rsquo;indexation. Ces derniers scannent, indexent et classent les pages en se basant sur plusieurs crit\u00e8res, y compris <\/span><strong>les requ\u00eates cibles<\/strong><span>. Pourquoi cela compte-t-il tant ? Parvenir au sommet des r\u00e9sultats organiques offre un avantage consid\u00e9rable, surtout lorsque l&rsquo;on sait que les trois premiers r\u00e9sultats sur Google captent environ <\/span><strong>60 % clicks<\/strong><span> (Source : Moz). Un contenu soigneusement optimis\u00e9 autour d&rsquo;un mot-cl\u00e9 pertinent ne fait pas seulement grimper vos chances de figurer en <\/span><strong>premi\u00e8re page<\/strong><span> ; il cible \u00e9galement les bonnes personnes et booste votre <\/span><strong>conversion rate<\/strong><span>. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"oshpcjxzshjqulvjrttsuiouaavqukhccpxz\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-mt-lg-100 brz-mb-lg-0 brz-tp-lg-empty brz-fs-lg-45 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-tp-xs-empty brz-fs-xs-30 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-ff-palanquin brz-ft-google brz-mt-xs-0 brz-css-gQpVb\" data-uniq-id=\"kGMxk\" data-generated-css=\"brz-css-sDzcc\"><strong class=\"brz-cp-color2\">Choose the right target query to optimize your online visibility<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"wljbbwhtmogoovgwhhvqxowoxqamsosnqidg\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-29 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-mb-lg-7 brz-mt-xs-0 brz-css-lAzMb\" data-uniq-id=\"daIDW\" data-generated-css=\"brz-css-cZjo9\"><span>Chaque requ\u00eate cible doit \u00eatre bien choisie afin d&rsquo;attirer du trafic qualifi\u00e9 sur votre site, mais aussi de convertir votre audience. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"saarzmmmqhvggmswlogcikkxonypvnlgxtso\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mb-xs-0 brz-ft-google brz-ff-palanquin brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_7 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-mb-lg-24 brz-mt-lg-0 brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-tp-lg-empty brz-css-uIy8h\" data-generated-css=\"brz-css-yOGUB\" data-uniq-id=\"q9UKX\"><span class=\"brz-cp-color3\">Define your marketing persona<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"egE9GLFNoo8_\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-33 brz-mt-lg-0 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-y5ZUw\" data-uniq-id=\"kCHtS\" data-generated-css=\"brz-css-hVk2d\"><span style=\"background-color: initial\">Who is your <\/span><strong style=\"background-color: initial\">target audience<\/strong><span style=\"background-color: initial\"> sur le web ? En cr\u00e9ant et en comprenant votre <\/span><a class=\"link--external brz-cp-color5\" style=\"background-color: initial\" href=\"https:\/\/www.ouiscribe.com\/en\/buyer-personas\/\" data-brz-link-type=\"external\">persona<\/a><span style=\"background-color: initial\">, vous aff\u00fbterez vos messages pour une communication taill\u00e9e sur mesure. Cela vous aidera \u00e0 choisir <\/span><strong style=\"background-color: initial\">des mots-cl\u00e9s cibl\u00e9s<\/strong><span style=\"background-color: initial\"> et de cr\u00e9er du contenu qui r\u00e9sonne profond\u00e9ment avec votre audience.<\/span><\/p>\n<p class=\"brz-mb-lg-33 brz-mt-lg-0 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-oD1nI\" data-uniq-id=\"qWYow\" data-generated-css=\"brz-css-vjlVk\"><span style=\"background-color: initial\">\u27a1\ufe0f Que va-t-elle taper sur Google pour vous d\u00e9couvrir en ligne ? Comprendre son vocabulaire est la cl\u00e9 pour capter son attention et engager efficacement. Plus vous ma\u00eetriserez son langage, mieux vous connecterez avec votre audience.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"cs5hf09KDBMw\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mb-xs-0 brz-ft-google brz-ff-palanquin brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-mb-lg-24 brz-mt-lg-0 brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-tp-lg-empty brz-css-r95if\" data-generated-css=\"brz-css-eVSQA\" data-uniq-id=\"qSXGg\"><span class=\"brz-cp-color3\">Consider search intent <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-jp4yp6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"rJjbX9vklVZF\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-fw-xs-400 brz-fw-sm-400 brz-fs-xs-15 brz-fs-sm-15 brz-lh-xs-1_9 brz-lh-sm-1_9 brz-text-lg-left brz-mt-lg-0 brz-css-tZTco\" data-generated-css=\"brz-css-t1fUS\" data-uniq-id=\"xa4NE\"><span>L&rsquo;intention de recherche est le secret pour atteindre votre public cible : elle r\u00e9v\u00e8le exactement ce que vos utilisateurs veulent trouver. <\/span><span style=\"background-color: initial\">Chaque cat\u00e9gorie de <\/span><strong style=\"background-color: initial\">mots-cl\u00e9s intentionnels <\/strong><span style=\"background-color: initial\">guide les utilisateurs \u00e0 diff\u00e9rents stades de leur parcours d&rsquo;achat. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1je9nnx brz-wrapper\">\n<div class=\"brz-image brz-css-11jwujl brz-css-nsscyb\" data-brz-custom-id=\"uxxtobbumrjparthyjqndwgpjffgmxtcmmqx\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/intentions-de-recherche-428x428x0x2x428x424x1690366661.jpg\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-mpvn8y brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"gwprlguizwjzatrdrhbhhewyjmtfzqvakcbw\">\n<div data-brz-translate-text=\"1\">\n<h4 class=\"brz-mt-lg-51 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0_7 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-25 brz-css-zLk9Q\" data-generated-css=\"brz-css-ww8XD\" data-uniq-id=\"t7Do8\"><span style=\"background-color: initial\" class=\"brz-cp-color2\">Informational keywords<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-kue7f5 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"icbnkgavrgrlmjctqffzkxkiprdoezophtsk\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-22 brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-rBxKT\" data-generated-css=\"brz-css-jMU1t\" data-uniq-id=\"ybUlS\"><span>Les internautes souhaitent obtenir une r\u00e9ponse pr\u00e9cise \u00e0 une question ou acc\u00e9der \u00e0 des informations g\u00e9n\u00e9rales.<\/span><\/p>\n<p class=\"brz-mt-lg-0 brz-mb-lg-48 brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-ch3JN\" data-generated-css=\"brz-css-b0iV8\" data-uniq-id=\"rJaBy\"><span>\u27a1\ufe0f Visiter Paris<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1ul3ojh brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"zxukrzdasgqfnlzvqmlgnqanbtzhlkwaeagw\">\n<div data-brz-translate-text=\"1\">\n<h4 class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-25 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0_7 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-css-czyuc\" data-uniq-id=\"tv8zE\" data-generated-css=\"brz-css-f3MIl\"><span style=\"background-color: initial\" class=\"brz-cp-color2\">Commercial Keywords<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-hj7wwp brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"csvqxqdmbbzomxyzkyxmzunnayjepdkxxdiw\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-22 brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-lASBu\" data-generated-css=\"brz-css-r7Jg6\" data-uniq-id=\"twX6Y\"><span>L&rsquo;internaute d\u00e9montre un vif int\u00e9r\u00eat pour un produit ou un service. <\/span><\/p>\n<p class=\"brz-mt-lg-0 brz-mb-lg-48 brz-lh-lg-1_7 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-css-bqEIB\" data-generated-css=\"brz-css-l0DoY\" data-uniq-id=\"bhZ7o\"><span>\u27a1\ufe0f Comparatif assurance auto<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-jrefp3 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"yqnrwfasevwassuwttirerxrdqszeavkbdrs\">\n<div data-brz-translate-text=\"1\">\n<h4 class=\"brz-fs-lg-25 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0_7 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-egE3J\" data-generated-css=\"brz-css-r7P9y\" data-uniq-id=\"kAo77\"><span style=\"background-color: initial\" class=\"brz-cp-color2\">Transactional Keywords<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-6334br brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"okrpomvobgbxyronolegbtlmfjcmqlshwthp\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-0 brz-mt-lg-22 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-obwME\" data-generated-css=\"brz-css-oKlJV\" data-uniq-id=\"uAZFh\"><span>L&rsquo;internaute souhaite passer \u00e0 l&rsquo;action ou d&rsquo;acheter quelque chose.<\/span><\/p>\n<p class=\"brz-mt-lg-0 brz-mb-lg-48 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-fVpQT\" data-generated-css=\"brz-css-hv3l8\" data-uniq-id=\"h_aN4\"><span>\u27a1\ufe0f Acheter billet SNCF<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-xcp1np brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"zyijxbtxmmjwupghpkchclsjztdpefiqjgrk\">\n<div data-brz-translate-text=\"1\">\n<h4 class=\"brz-fs-lg-25 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0_7 brz-lh-lg-1_7 brz-vfw-lg-400 brz-fwdth-lg-100 brz-fsft-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-css-a5fnJ\" data-uniq-id=\"lS4K7\" data-generated-css=\"brz-css-x1YF8\"><span style=\"background-color: initial\" class=\"brz-cp-color2\">Navigational keywords<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-15k35fq brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"jdwncbqzikqqceoxmsxuugvikcppdhkhruzl\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-0 brz-mt-lg-22 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-oIhh1\" data-uniq-id=\"fydwZ\" data-generated-css=\"brz-css-oKGvr\"><span>L&rsquo;internaute cherche \u00e0 acc\u00e9der \u00e0 un site web qu&rsquo;il connait d\u00e9j\u00e0 ou \u00e0 une page web sp\u00e9cifique. <\/span><\/p>\n<p class=\"brz-mb-lg-0 brz-mt-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-fswfH\" data-uniq-id=\"qRMdq\" data-generated-css=\"brz-css-fJwIR\"><span>\u27a1\ufe0f Facebook.com <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"jNZ5pSKhBjrJ\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-ft-google brz-ff-palanquin brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-mb-lg-24 brz-mt-lg-55 brz-css-yz5l8\" data-uniq-id=\"t5uYo\" data-generated-css=\"brz-css-hsZWa\"><span class=\"brz-cp-color3 brz-span\">Favor long-tail keywords<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-5lrlhx brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"xfalsfqbttfqtxfzfilktjnguwlsdytoajtm\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mb-lg-0 brz-mt-lg-0 brz-css-kuqIJ\" data-uniq-id=\"qsPqQ\" data-generated-css=\"brz-css-rxn37\"><span style=\"background-color: initial\">Jusqu&rsquo;\u00e0 <\/span><strong style=\"background-color: initial\">80% traffic<\/strong><span style=\"background-color: initial\"> d&rsquo;un site web provient des mots-cl\u00e9s de longue tra\u00eene. Ces expressions de <\/span><strong style=\"background-color: initial\">three words<\/strong><span style=\"background-color: initial\"> <\/span><strong style=\"background-color: initial\">or more<\/strong><span style=\"background-color: initial\"> attirent un trafic qualifi\u00e9 et offrent un meilleur taux de conversion, malgr\u00e9 un volume de recherche plus faible.<\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mb-lg-0 brz-mt-lg-0 brz-css-yDRIX\" data-uniq-id=\"ldGnw\" data-generated-css=\"brz-css-zzO6i\"><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mb-lg-0 brz-mt-lg-0 brz-css-zcGKK\" data-uniq-id=\"ti5v4\" data-generated-css=\"brz-css-afA40\"><span style=\"background-color: initial\">\ud83d\udd35<\/span><span style=\"background-color: initial\"> Exemple d&rsquo;un mot-cl\u00e9 g\u00e9n\u00e9rique : \u00ab vacances famille \u00bb. <\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mb-lg-0 brz-mt-lg-0 brz-css-sbkji\" data-uniq-id=\"oeXcN\" data-generated-css=\"brz-css-nLhJk\"><span style=\"background-color: initial\">\ud83d\udd35 Exemple d&rsquo;un mot-cl\u00e9 de longue tra\u00eene : \u00ab meilleures vacances en famille en France \u00bb.<\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-mb-lg-0 brz-mt-lg-0 brz-css-u6Muc\" data-uniq-id=\"dSaeK\" data-generated-css=\"brz-css-kudC0\"><span style=\"background-color: initial\"> <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-bdnnld brz-wrapper\">\n<div class=\"brz-image brz-css-7thirh brz-css-97cgvd\" data-brz-custom-id=\"rfzleuxtxqcrwmetfvzpnwdijeutlnhoqcyk\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/longue-traine-seo-429x429x1x0x428x429x1690366995.png\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"f8TZ96y2wa3I\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mb-xs-0 brz-ft-google brz-ff-palanquin brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-25 brz-tp-xs-empty brz-mt-lg-55 brz-mb-lg-24 brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-tp-lg-empty brz-css-wnA5D\" data-generated-css=\"brz-css-g4jfQ\" data-uniq-id=\"t4I6a\"><span class=\"brz-cp-color3 brz-span\">Do an SEO competitive analysis <\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1k8cn3j brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"qaivxthzwuagzmwkvrhbiffcbkwkcpsdiwfj\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-i9Irb\" data-uniq-id=\"j3HfQ\" data-generated-css=\"brz-css-dZPFz\"><span>Vous vous demandez comment briller parmi les concurrents qui ciblent la m\u00eame audience que vous ? Optez pour une analyse minutieuse de la concurrence. Ne vous laissez pas intimider par la comp\u00e9tition f\u00e9roce sur les mots-cl\u00e9s ; il y a toujours une niche pour vous avec la bonne strat\u00e9gie. Utilisez des outils comme SEMrush pour \u00e9valuer la<\/span><strong> difficult\u00e9 SEO <\/strong><span>des requ\u00eates cibles et inspectez les leaders des r\u00e9sultats de recherche (SERP). <\/span><\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-t0Ab_\" data-uniq-id=\"oUoGW\" data-generated-css=\"brz-css-bXX8D\"><span> <\/span><\/p>\n<p class=\"brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-css-mCdyY\" data-uniq-id=\"gGcI2\" data-generated-css=\"brz-css-jdaev\"><span>\u27a1\ufe0f Qui sont ces sites qui dominent la premi\u00e8re page des r\u00e9sultats ? \u00c9valuez leur <\/span><strong>contenu r\u00e9dactionnel<\/strong><span>, la qualit\u00e9 de leurs <\/span><strong>backlinks<\/strong><span>, and their <\/span><strong>autorit\u00e9<\/strong><span> de domaine (DA). Comment pouvez-vous faire mieux pour vous d\u00e9marquer ? <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"jjrkQ0WgZnJX\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mb-xs-0 brz-ft-google brz-ff-palanquin brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-30 brz-tp-xs-empty brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-30 brz-mb-lg-24 brz-mt-lg-55 brz-css-vZkUu\" data-uniq-id=\"k4qfe\" data-generated-css=\"brz-css-cq62G\"><span class=\"brz-cp-color3 brz-span\">Balancing competition and volume when choosing keywords<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1q7hcdy brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"cyoqxqcrdgqpobzhcmwrestempwctimmsawl\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-vBMJI\" data-generated-css=\"brz-css-s_4k9\" data-uniq-id=\"xvbkO\"><span>But then why worry about <\/span><strong>volume de recherche d&rsquo;un mot-cl\u00e9<\/strong><span> ? Sans recherches, il n&rsquo;y a pas de trafic. Sans trafic, pas de conversions. Et sans conversions, les ventes deviennent un d\u00e9fi.<\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-oElpo\" data-generated-css=\"brz-css-itHyB\" data-uniq-id=\"p2FJo\"><span> <\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-xVJ83\" data-generated-css=\"brz-css-qq6pP\" data-uniq-id=\"rVj8C\"><span>Par exemple, plut\u00f4t que de viser largement \u00ab <\/span><em>Photographer<\/em><span> \u00bb avec ses 110 000 recherches mensuelles, vous pourriez choisir :<\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-i6eaI\" data-generated-css=\"brz-css-cSTTG\" data-uniq-id=\"z3CLm\"><span> <\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-oRs6y\" data-generated-css=\"brz-css-a3UrK\" data-uniq-id=\"hjXV6\"><span>\u27a1\ufe0f Photographe de mariage : 1600 recherches mensuelles<\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-pwi65\" data-generated-css=\"brz-css-gdBdv\" data-uniq-id=\"lCv6x\"><span>\u27a1\ufe0f Studio de photographie : 800 recherches mensuelles <\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-n9vS5\" data-generated-css=\"brz-css-puAEk\" data-uniq-id=\"gvyQn\"><span>\u27a1\ufe0f Photographe autour de moi : 1000 recherches mensuelles<\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-w27jZ\" data-generated-css=\"brz-css-cdxA4\" data-uniq-id=\"vaY0c\"><span>\u27a1\ufe0f Photographe Saumur : 390 recherches mensuelles <\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-jSU3Y\" data-generated-css=\"brz-css-gYQxY\" data-uniq-id=\"sdoCW\"><span>\u27a1\ufe0f Photographe 49 : 210 recherches mensuelles<\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-iLKQq\" data-generated-css=\"brz-css-bO3cw\" data-uniq-id=\"cQ67A\"><span> <\/span><\/p>\n<p class=\"brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-css-uyI4P\" data-generated-css=\"brz-css-b28Ha\" data-uniq-id=\"iBzIg\"><span>Pensez cibl\u00e9, pensez local ! Ces termes, quoique moins recherch\u00e9s, attirent un public pr\u00e9cis, pr\u00eat \u00e0 engager. Int\u00e9grez les variations saisonni\u00e8res et priorisez les requ\u00eates cibles directement li\u00e9es \u00e0 vos services. M\u00eame les <\/span><strong>mots-cl\u00e9s \u00e0 volume nul<\/strong><span> m\u00e9ritent attention : les recherches des internautes s\u2019allongent (la fameuse longue tra\u00eene). On voit aussi de nouveaux termes jusque-l\u00e0 inconnus au bataillon fleurir sur la toile, mais aussi l&rsquo;apparition de niches tr\u00e8s sp\u00e9cifiques, etc. Ces termes \u00e9mergents peuvent tr\u00e8s vite gagner en popularit\u00e9.<\/span><\/p>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-fxi5j\" data-generated-css=\"brz-css-fyqaR\" data-uniq-id=\"eVAyP\"><span> <\/span><\/p>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-kUubQ\" data-generated-css=\"brz-css-m0yG_\" data-uniq-id=\"j3UTY\"><span>You will have understood, I advise you to choose the <\/span><strong>strat\u00e9gie gagnante<\/strong><span> : des mots-cl\u00e9s qui offrent un trafic qualifi\u00e9 (et des conversions) sans vous lancer dans une lutte acharn\u00e9e pour la visibilit\u00e9.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"o0rWKx0LWVQk\">\n<div data-brz-translate-text=\"1\">\n<h3 class=\"brz-mb-xs-0 brz-ft-google brz-ff-palanquin brz-fsft-xs-0 brz-fwdth-xs-100 brz-vfw-xs-400 brz-lh-xs-1_3 brz-ls-xs-m_0_1 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-30 brz-tp-xs-empty brz-mt-lg-55 brz-mb-lg-24 brz-fs-lg-30 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_7 brz-tp-lg-empty brz-css-yWubR\" data-generated-css=\"brz-css-nDD4t\" data-uniq-id=\"sFigo\"><span class=\"brz-cp-color3 brz-span\">Ensure the relevance of the query<\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-g6lsft brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"vm52Nh1NeNCy\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-ehK_E\" data-uniq-id=\"riD4J\" data-generated-css=\"brz-css-tnizJ\"><span>Les utilisateurs recherchent des r\u00e9ponses pr\u00e9cises \u2014 que ce soit pour des informations, des produits ou des solutions \u00e0 leurs probl\u00e8mes. La cl\u00e9 est de choisir des mots-cl\u00e9s qui refl\u00e8tent directement le <\/span><strong>content of your page<\/strong><span> or site. <\/span><\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-qJUyP\" data-uniq-id=\"eT7ZQ\" data-generated-css=\"brz-css-vR2ib\"><span> <\/span><\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-juqnX\" data-uniq-id=\"lTWxn\" data-generated-css=\"brz-css-qk5gh\"><span>\u27a1\ufe0f Exemple de requ\u00eate non pertinente :<\/span><\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-eZFGD\" data-uniq-id=\"kmRGy\" data-generated-css=\"brz-css-bjQbA\"><span> <\/span><\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-nZQXd\" data-uniq-id=\"v8Wj9\" data-generated-css=\"brz-css-neU7s\"><span> \u00ab Astuces pour \u00e9conomiser sur les factures d&rsquo;\u00e9nergie \u00bb sur un site web qui vend des appareils \u00e9lectrom\u00e9nagers \u00e9co-\u00e9nerg\u00e9tiques.<\/span><\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-pAfqs\" data-uniq-id=\"zNbXI\" data-generated-css=\"brz-css-iUH2p\"><\/p>\n<p class=\"brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-css-d4e_f\" data-uniq-id=\"vN3k8\" data-generated-css=\"brz-css-t94Il\"><span>Pourquoi ? Bien que cela concerne l&rsquo;\u00e9conomie d&rsquo;\u00e9nergie, les visiteurs cherchent des astuces pour r\u00e9duire leurs factures. Ils ne sont probablement pas int\u00e9ress\u00e9s par l&rsquo;achat de nouveaux appareils, mais plut\u00f4t par des conseils adapt\u00e9s pour modifier leurs habitudes de consommation. Visez des <\/span><strong>mots-cl\u00e9s coh\u00e9rents<\/strong><span> et align\u00e9s sur les int\u00e9r\u00eats de votre audience cible. <\/span><\/p>\n<p class=\"brz-lh-lg-1_7 brz-ls-lg-0_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-ft-upload brz-ff-sgglhmwofgaremenhcjnclwdenunwytfgqjd brz-tp-lg-empty brz-css-kigFU\" data-uniq-id=\"a4vPb\" data-generated-css=\"brz-css-byP1Y\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"abhptzkszxhjqcucbyeehozkiguqjowcugol\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-mt-lg-63 brz-mb-lg-56 brz-tp-lg-empty brz-fs-lg-45 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-mt-xs-0 brz-tp-xs-empty brz-fs-xs-30 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-ff-palanquin brz-ft-google brz-mb-xs-0 brz-css-pglMA\" data-uniq-id=\"elVme\" data-generated-css=\"brz-css-roI97\"><strong class=\"brz-cp-color2\">How to find the right keywords? <\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-j4clmb brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"oovajdvevbefqnobgsucdzytivifvwuniqdv\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-nw8YO\" data-generated-css=\"brz-css-wVHmB\" data-uniq-id=\"iT8gN\"><span style=\"background-color: initial\">\u27a1\ufe0f Fiez-vous d&rsquo;abord \u00e0 votre<\/span><strong style=\"background-color: initial\"> intuition<\/strong><span style=\"background-color: initial\">, souvent sous-estim\u00e9e ! <\/span><\/p>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-h2Ppe\" data-generated-css=\"brz-css-bD7XL\" data-uniq-id=\"rSI_u\"><span style=\"background-color: initial\"> <\/span><\/p>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-wOw_x\" data-generated-css=\"brz-css-p3jpN\" data-uniq-id=\"sEF67\"><span style=\"background-color: initial\">Then, equip yourself with SEO tools such as <\/span><strong style=\"background-color: initial\">SEMrush<\/strong><span style=\"background-color: initial\"> ou Ubersuggest pour d\u00e9crypter les recherches de votre audience et les strat\u00e9gies de mots-cl\u00e9s de vos concurrents. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-xq6o9t brz-wrapper\">\n<div class=\"brz-image brz-css-yjyyg2\" data-brz-custom-id=\"nhediwavzkenkafamvcbkgtmsvbwzsduwfcr\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/Semrush-726x332x0x0x726x332x1713542018.jpg\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-ath51r brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"rRgFvpp6SMvd\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-lg-29 brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-css-wz3NK\" data-uniq-id=\"ualCR\" data-generated-css=\"brz-css-iHgw6\"><span style=\"background-color: initial\"> <\/span><\/p>\n<p class=\"brz-mt-lg-29 brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-mt-xs-0 brz-css-qpUPd\" data-uniq-id=\"lNrvE\" data-generated-css=\"brz-css-znZUE\"><span style=\"background-color: initial\">Browse the <\/span><strong style=\"background-color: initial\">forums<\/strong><span style=\"background-color: initial\"> et le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC) pour comprendre les vraies pr\u00e9occupations de votre cible. Laissez-vous guider par les <\/span><strong style=\"background-color: initial\">Google suggestions<\/strong><span style=\"background-color: initial\"> instantan\u00e9es et les <\/span><strong style=\"background-color: initial\">recherches associ\u00e9es <\/strong><span style=\"background-color: initial\">pour suivre les pas num\u00e9riques de votre audience. Toujours dans la famille Google, ne passez pas \u00e0 c\u00f4t\u00e9 de <\/span><strong style=\"background-color: initial\">Google Trends<\/strong><span style=\"background-color: initial\"> to capture current trends. THE <\/span><strong style=\"background-color: initial\">online reviews <\/strong><span style=\"background-color: initial\">? Ils sont une mine d&rsquo;or pour d\u00e9couvrir des mots-cl\u00e9s authentiques. Compl\u00e9tez votre bo\u00eete \u00e0 outils avec <\/span><strong style=\"background-color: initial\">Answer the Public<\/strong><span style=\"background-color: initial\"> to directly visualize your audience&#039;s questions. Finally, take advantage of <\/span><strong style=\"background-color: initial\">social networks<\/strong><span style=\"background-color: initial\"> et faites en sorte que chaque interaction dans votre vie quotidienne soit enrichissante (\u00e9coute active).<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1axz3fn brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"nSg_IQw3Ta2C\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-45 brz-tp-lg-empty brz-mt-lg-98 brz-mb-lg-56 brz-tp-xs-empty brz-fs-xs-30 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-ff-palanquin brz-ft-google brz-mt-xs-0 brz-mb-xs-0 brz-css-lBJIJ\" data-generated-css=\"brz-css-uhW5Q\" data-uniq-id=\"xoVcZ\"><strong class=\"brz-cp-color2\">O\u00f9 placer la requ\u00eate cible dans le texte d&rsquo;une page web ?&nbsp;<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-n0b9fg brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"divbpwxsqtixqfkfymavndaqzrduwqharmif\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-34 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-bgP9I\" data-generated-css=\"brz-css-tjCwe\" data-uniq-id=\"pkEsQ\"><span>F\u00e9licitations, vous avez choisi votre requ\u00eate cible ! Maintenant, c&rsquo;est le moment de passer \u00e0 la r\u00e9daction. Votre mission, si vous l&rsquo;acceptez, est de cr\u00e9er un contenu qui r\u00e9sonne autant avec Google qu&rsquo;avec vos lecteurs. Enrichissez vos articles avec des mots-cl\u00e9s secondaires et \u00e9toffez le <\/span><strong>lexical field<\/strong><span>. Mais surtout, int\u00e9grez vos <\/span><a class=\"link--external brz-cp-color5\" href=\"https:\/\/www.ouiscribe.com\/en\/mot-cle\/\" data-brz-link-type=\"external\">mots-cl\u00e9s dans les <strong>hot areas of the page<\/strong><\/a><span> de mani\u00e8re naturelle :<\/span><\/p>\n<ul>\n<li class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-bcp-color7 brz-css-o4Uw7\" data-generated-css=\"brz-css-aCwup\" data-uniq-id=\"dEIWH\"><span>Le title.<\/span><\/li>\n<li class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-bcp-color7 brz-css-b_cBZ\" data-generated-css=\"brz-css-aCwup\" data-uniq-id=\"dEIWH\"><span>Le H1. <\/span><\/li>\n<li class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-bcp-color7 brz-css-dbHYz\" data-generated-css=\"brz-css-dAsBC\" data-uniq-id=\"vt4cJ\"><span>Au d\u00e9but de l&rsquo;introduction.<\/span><\/li>\n<li class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-bcp-color7 brz-css-wNh_7\" data-generated-css=\"brz-css-bnCPo\" data-uniq-id=\"mz5os\"><span>Au moins un H2.<\/span><\/li>\n<li class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-bcp-color7 brz-css-jv0dw\" data-generated-css=\"brz-css-wNZNa\" data-uniq-id=\"iGFVP\"><span>The body of the text.<\/span><\/li>\n<li class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-bcp-color7 brz-css-b_gHa\" data-generated-css=\"brz-css-lxgaa\" data-uniq-id=\"b2F6f\"><span>The conclusion.<\/span><\/li>\n<li class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-bcp-color7 brz-css-hNioy\" data-generated-css=\"brz-css-vJzCS\" data-uniq-id=\"zgibp\"><span>L&rsquo;URL de votre page.<\/span><\/li>\n<li class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-bcp-color7 brz-css-uDNi4\" data-generated-css=\"brz-css-zkrUk\" data-uniq-id=\"ksMWD\"><span>THE <\/span><a class=\"link--external brz-cp-color5\" href=\"https:\/\/www.ouiscribe.com\/en\/balise-alt\/\" data-brz-link-type=\"external\">texte alternatif des images<\/a><span> (ALT).<\/span><\/li>\n<li class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-bcp-color7 brz-css-w3cEW\" data-generated-css=\"brz-css-wPu3H\" data-uniq-id=\"wMdJN\"><span>Link anchors. <\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-hsr5pr brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"bX7wyFhLq8uS\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-mb-lg-56 brz-tp-lg-empty brz-fs-lg-45 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-mt-lg-64 brz-tp-xs-empty brz-fs-xs-30 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-ff-palanquin brz-ft-google brz-mt-xs-0 brz-mb-xs-0 brz-css-cTGZ8\" data-uniq-id=\"lrzJj\" data-generated-css=\"brz-css-acgaV\"><strong class=\"brz-cp-color2\">How do I know if my SEO query is effective? <\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-qnbz9i brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"uueulkxdmjtlymcasirivyiybpjsudnodceb\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-gj5bq\" data-generated-css=\"brz-css-zy8Ed\" data-uniq-id=\"zCMCq\"><span>Pour d\u00e9terminer <\/span><strong>l&rsquo;efficacit\u00e9 de votre requ\u00eate SEO<\/strong><span>, concentrez-vous sur ces points cl\u00e9s :<\/span><\/p>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-t0m5a\" data-generated-css=\"brz-css-lqYCn\" data-uniq-id=\"igbuf\"><span> <\/span><\/p>\n<ol>\n<li class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-tW0Q1\" data-generated-css=\"brz-css-imurz\" data-uniq-id=\"p6p4h\"><span>Classement dans la SERP : v\u00e9rifiez votre position dans les r\u00e9sultats de recherche via des outils comme SEO Hero Ninja ou <\/span><a class=\"link--external brz-cp-color5\" href=\"https:\/\/www.ouiscribe.com\/en\/ajouter-son-site-a-google-search-console\/\" data-brz-link-type=\"external\">Google Search Console<\/a><a class=\"link--external brz-cp-color5\" href=\"https:\/\/www.ouiscribe.com\/en\/ajouter-son-site-a-google-search-console\/\" data-brz-link-type=\"external\">.<\/a><span>  <\/span><\/li>\n<li class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-nwSFl\" data-generated-css=\"brz-css-s44hM\" data-uniq-id=\"rXsQ1\"><span>Taux de clics (CTR) : consultez le CTR dans Google Search Console et \u00e9valuez la puissance de vos titres et meta descriptions.<\/span><\/li>\n<li class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-vdjta\" data-generated-css=\"brz-css-khh95\" data-uniq-id=\"uVNpI\"><span>Trafic organique : utilisez Google Analytics pour voir si le trafic g\u00e9n\u00e9r\u00e9 par votre mot-cl\u00e9 augmente. <\/span><\/li>\n<li class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-jMyiD\" data-generated-css=\"brz-css-ztjY8\" data-uniq-id=\"j2PoS\"><span>Engagement des visiteurs : analysez le temps pass\u00e9 sur la page et le <\/span><a class=\"link--external brz-cp-color5\" href=\"https:\/\/www.ouiscribe.com\/en\/marketing-digital-definitions\/\" data-brz-link-type=\"external\">rebound rate<\/a><span> pour mesurer l&rsquo;int\u00e9r\u00eat et la pertinence de votre contenu.<\/span><\/li>\n<li class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-ijQa8\" data-generated-css=\"brz-css-xBQv4\" data-uniq-id=\"bc4LP\"><span>Conversions : suivez les actions cl\u00e9s comme les achats ou les inscriptions (newsletter, webinaires, etc.) pour voir si la requ\u00eate attire le bon type de visiteurs.<\/span><\/li>\n<\/ol>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-tGPTd\" data-generated-css=\"brz-css-fP7XV\" data-uniq-id=\"kEc_m\"><\/p>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-zzyc8\" data-generated-css=\"brz-css-uqrT5\" data-uniq-id=\"p0tB6\"><span>Avec ces indicateurs cl\u00e9s, vous verrez exactement comment vos mots-cl\u00e9s performent. Vous pourrez alors affiner votre strat\u00e9gie SEO aux petits oignons et booster vos r\u00e9sultats.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-ae8mri brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"v4f9ez4g85Sc\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-mt-lg-64 brz-lh-lg-1_3 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-45 brz-tp-lg-empty brz-mb-lg-56 brz-tp-xs-empty brz-fs-xs-30 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-ff-palanquin brz-ft-google brz-mb-xs-0 brz-css-nhnvW\" data-generated-css=\"brz-css-vM2TZ\" data-uniq-id=\"wk7Tt\"><strong class=\"brz-cp-color2\">What is Yoast SEO target query?<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-dlnm6f brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"kOILYOc7YPH3\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-xHWWf\" data-generated-css=\"brz-css-fSOgY\" data-uniq-id=\"uQTFK\"><span>Yoast SEO est un plugin tr\u00e8s populaire sur WordPress, con\u00e7u pour aider \u00e0 optimiser votre contenu pour les moteurs de recherche. Il vous permet de choisir un mot-cl\u00e9 principal, appel\u00e9 <\/span><strong>requ\u00eate cible<\/strong><span>, que vous souhaitez optimiser pour am\u00e9liorer le classement de votre page.<\/span><\/p>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-gx309\" data-generated-css=\"brz-css-iJ5Q2\" data-uniq-id=\"moXAc\"><span> <\/span><\/p>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-iw4tc\" data-generated-css=\"brz-css-jQ0Fb\" data-uniq-id=\"iiTjQ\"><span>En saisissant ce mot-cl\u00e9 dans Yoast, l&rsquo;outil analyse automatiquement votre contenu et vous donne des conseils concrets pour ajuster vos titres, textes, et m\u00e9tadonn\u00e9es, afin de mieux correspondre \u00e0 cette requ\u00eate cible.<\/span><\/p>\n<p class=\"brz-ff-palanquin brz-ft-google brz-ls-lg-0 brz-tp-lg-empty brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-lh-lg-1_7 brz-css-kG9yL\" data-generated-css=\"brz-css-hDb_G\" data-uniq-id=\"hE_Bq\"><span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-12gi43a brz-wrapper\">\n<div class=\"brz-image brz-css-1o8irk1\" data-brz-custom-id=\"gUrDJSeEMSyw\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/Yoast-seo-537x427x0x13x537x401x1713608187.jpg\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-q8r6cx brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"xUey04PdaOkS\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-mt-lg-60 brz-css-hlSWa\" data-uniq-id=\"jn4d7\" data-generated-css=\"brz-css-jHcXv\"><\/p>\n<p class=\"brz-lh-lg-1_7 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-tp-lg-empty brz-ls-lg-0 brz-ft-google brz-ff-palanquin brz-css-g5JOv\" data-uniq-id=\"sOEAz\" data-generated-css=\"brz-css-e0hxV\"><span>Mais attention, Yoast ne fait pas tout ! Obtenir des voyants verts, c&rsquo;est bien, mais cela ne remplace pas une <\/span><a class=\"link--external brz-cp-color5\" href=\"https:\/\/www.ouiscribe.com\/en\/accompagnement-seo\/\" data-brz-link-type=\"external\"><strong>SEO strategy<\/strong><\/a><span> bien pens\u00e9e. Atteindre la premi\u00e8re page d\u00e9pend aussi de la comp\u00e9titivit\u00e9 des mots-cl\u00e9s, de la qualit\u00e9 de votre contenu et de votre strat\u00e9gie de netlinking.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"xtUgQ0BoA2aO\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-mb-lg-56 brz-mt-lg-98 brz-tp-lg-empty brz-fs-lg-45 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-m_0_1 brz-lh-lg-1_3 brz-tp-xs-empty brz-fs-xs-30 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-m_0_1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-ff-palanquin brz-ft-google brz-mb-xs-0 brz-mt-xs-38 brz-css-v9c4Q\" data-uniq-id=\"rEzaF\" data-generated-css=\"brz-css-ce05i\"><strong class=\"brz-cp-color2\">What you must remember<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-q0t0tt brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"gxD1aTkJAHnb\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-17 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-css-eXgcI\" data-generated-css=\"brz-css-cmrFf\" data-uniq-id=\"f_44E\"><span>En conclusion, choisir sa requ\u00eate cible est une \u00e9tape phare dans une strat\u00e9gie SEO. Cependant, il est facile de commettre des erreurs. D\u00e8s lors, on sait qu&rsquo;il est important de comprendre son audience cible, d&rsquo;effectuer une analyse approfondie des termes pertinents et de prendre en compte \u00e0 la fois le volume de recherche, la concurrence et l&rsquo;autorit\u00e9. Ne vous contentez pas de mots-cl\u00e9s populaires, s\u00e9lectionnez \u00e9galement des expressions de niche (les longues tra\u00eenes sont les bienvenues). Enfin, n&rsquo;oubliez pas que l&rsquo;optimisation des mots-cl\u00e9s ne doit pas compromettre la qualit\u00e9 de votre contenu ! \u00c9crivez pour votre client\u00e8le de c\u0153ur avant tout en offrant un contenu pertinent et engageant. Vous voil\u00e0 maintenant pr\u00eat \u00e0 am\u00e9liorer votre visibilit\u00e9 en ligne, \u00e0 attirer des prospects qualifi\u00e9s et \u00e0 atteindre vos objectifs SEO, tout en \u00e9vitant les erreurs courantes.<\/span><\/p>\n<p class=\"brz-mb-lg-0 brz-tp-lg-empty brz-ff-sgglhmwofgaremenhcjnclwdenunwytfgqjd brz-ft-upload brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0_7 brz-lh-lg-1_7 brz-css-ofw6Q\" data-generated-css=\"brz-css-rbddS\" data-uniq-id=\"ybJuf\"><strong> <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-comments brz-css-2qucfp\" data-brz-custom-id=\"bjrealovsbdxhswfpawtmrijywqwxcrqroyn\">\n<div data-width=\"100%\" data-numposts=\"10\" data-colorscheme=\"light\" data-href=\"\" data-lang=\"\" class=\"brz-facebook fb-comments\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_f_1eBYTZxHWg\" class=\"brz-section brz-css-157t6l8\">\n<div class=\"brz-section__content brz-section--boxed brz-css-1nzt1zx brz-css-1qnztiq\" data-brz-custom-id=\"p8NKJ3umH6LA\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-17uztgl\">\n<div class=\"brz-row__container brz-css-c7vlb4\" data-brz-custom-id=\"biDUsb4noQJp\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-s4asko brz-css-jf9me2\">\n<div class=\"brz-columns brz-css-ehwmgh brz-css-1bqeio1\" data-brz-custom-id=\"lUcPsvHcCx4m\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-rw2kvd brz-css-1okvfnj\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-ucr9k brz-wrapper\">\n<div class=\"brz-carousel brz-css-1xny32h brz-css-y9d6g7\" data-brz-custom-id=\"d1q_jr80aLe5\">\n<div class=\"brz-carousel__slider\" data-slides-to-show=\"1\" data-slides-to-scroll=\"1\" data-arrows=\"false\" data-dots=\"false\" data-dots-class=\"brz-slick-slider__dots brz-slick-slider__dots--none\" data-auto-play=\"false\" data-auto-play-speed=\"3000\" data-swipe=\"true\" data-fade=\"false\" data-transition-speed=\"3.5\" data-responsive=\"%5B%7B%22breakpoint%22%3A991%2C%22settings%22%3A%7B%22slidesToShow%22%3A1%2C%22slidesToScroll%22%3A1%7D%7D%2C%7B%22breakpoint%22%3A767%2C%22settings%22%3A%7B%22slidesToShow%22%3A1%2C%22slidesToScroll%22%3A1%7D%7D%5D\">\n<div class=\"brz-carousel__item\">\n<div class=\"brz-columns brz-css-ehwmgh brz-css-1kwbh3q brz-css-1d6bs9t\" data-brz-custom-id=\"f7YeaAvhqlCW\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-column__items brz-css-rw2kvd brz-css-t3natx\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1o89l9h brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"sgbHJ5iaq78_\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mt-xs-15 brz-lh-lg-1_8 brz-ls-lg-0 brz-fw-lg-700 brz-fss-lg-px brz-fs-lg-12 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-css-rCpZy\" data-generated-css=\"brz-css-j19Ki\" data-uniq-id=\"v2Wwf\"><span class=\"brz-cp-color2\" style=\"opacity: 1\">By <\/span><a class=\"brz-cp-color2 link--external\" style=\"opacity: 1\" href=\"https:\/\/www.ouiscribe.com\/en\/a-propos-de-lauteur-melanie-robin\/\" data-brz-link-type=\"external\"><u>Melanie Robin<\/u><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1r85n3j brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"qhIiyM0vFOst\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-16 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_6 brz-tp-xs-empty brz-fs-xs-16 brz-css-pxDuK\" data-generated-css=\"brz-css-weyMo\" data-uniq-id=\"seOEc\"><span class=\"brz-cp-color2\">Consultant in natural referencing (SEO) and digital strategies in Paris. I help businesses optimize their online visibility.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-row__container brz-css-c7vlb4\" data-brz-custom-id=\"fxqXMI6UjWyh\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-row--inner brz-css-s4asko brz-css-jf9me2\">\n<div class=\"brz-columns brz-css-ehwmgh brz-css-im0uty\" data-brz-custom-id=\"yQbThTesMili\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-rw2kvd brz-css-11gfy7b\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-12kt8ij brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"qqiLselRWMwU\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-abovetitle brz-css-weTMV\" data-generated-css=\"brz-css-pKSjc\" data-uniq-id=\"huzTd\"><span class=\"brz-cp-color5\" style=\"opacity: 1\">MY OTHER ITEMS <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-57ghcy brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"pO_5Eoh3LV5r\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-lh-xs-1_7 brz-ls-xs-0 brz-fw-xs-400 brz-fss-xs-px brz-fs-xs-14 brz-tp-xs-empty brz-lh-lg-1_7 brz-ls-lg-0 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-15 brz-ft-google brz-ff-palanquin brz-tp-lg-empty brz-css-dDR59\" data-generated-css=\"brz-css-x6PRT\" data-uniq-id=\"fv_ul\"><a class=\"brz-cp-color2 link--external\" href=\"https:\/\/www.ouiscribe.com\/en\/quality-score-google-ads\/\" data-brz-link-type=\"external\"><strong><u>Quality Score Google Ads : c&rsquo;est quoi et comment l&rsquo;am\u00e9liorer ? <\/u><\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-70840k brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"cjc_y0gFYiw0\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-15 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-14 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_7 brz-css-vvJ2Y\" data-generated-css=\"brz-css-aqNNa\" data-uniq-id=\"sq56z\"><a class=\"link--external brz-cp-color2\" href=\"https:\/\/www.ouiscribe.com\/en\/pourquoi-un-site-perd-du-trafic-web\/\" data-brz-link-type=\"external\"><u>Why does a site lose web traffic?<\/u><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-2zb79x brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"y1VAmPjxsRp6\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-15 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-tp-xs-empty brz-fs-xs-14 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-0 brz-lh-xs-1_7 brz-css-mDDT1\" data-generated-css=\"brz-css-tUzLS\" data-uniq-id=\"l32wY\"><a class=\"link--external brz-cp-color2\" href=\"https:\/\/www.ouiscribe.com\/en\/buyer-personas\/\" data-brz-link-type=\"external\"><u>Creating your buyer personas: 47 key questions<\/u><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-ehwmgh brz-css-40a845\" data-brz-custom-id=\"hFDdJ2y7wsQZ\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-rw2kvd\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1ljgc32 brz-wrapper\">\n<div class=\"brz-image brz-css-10e97no\" data-brz-custom-id=\"o7ohICtiGqC3\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/uploads\/brizy\/imgs\/image_123655411-89x89x0x0x89x89x1704461074.jpg\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-ehwmgh brz-css-fhnd4m\" data-brz-custom-id=\"rk2P2sXZ0LCs\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-rw2kvd brz-css-77ohsr\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1cl8tvs brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"kTYa8XVFbRDa\">\n<div data-brz-translate-text=\"1\">\n<h2 class=\"brz-tp-lg-heading2 brz-css-k573M\" data-uniq-id=\"u4y7D\" data-generated-css=\"brz-css-dymli\"><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-5m04fw brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"bGNRY8QWhVqz\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-paragraph brz-css-edu09\" data-generated-css=\"brz-css-xDAPu\" data-uniq-id=\"z7fZ2\"><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"v14ZGqfRTYFb\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-lg-empty brz-ff-palanquin brz-ft-google brz-fs-lg-17 brz-fss-lg-px brz-fw-lg-400 brz-ls-lg-0 brz-lh-lg-1_7 brz-css-m3lvx\" data-generated-css=\"brz-css-j1CC7\" data-uniq-id=\"jj0Ta\"><span class=\"brz-cp-color2\">Share on<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-wrapper\">\n<div class=\"brz-wp-shortcode brz-css-4sq47q\" data-brz-custom-id=\"wMkLK9NZzsui\">\n<div><div class=\"sfsi_widget sfsi_shortcode_container\"><div class=\"norm_row sfsi_wDiv\"  style=\"width:225px;text-align:left;\"><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv' ><div class='inerCnt'><a class='sficn' data-effect='' target='_blank'  href='' id='sfsiid_pinterest_icon' style='width:40px;height:40px;opacity:1;'  ><img data-pin-nopin='true' alt='Pinterest' title='Pinterest' src='https:\/\/www.ouiscribe.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/thin\/thin_pinterest.png' width='40' height='40' style='' class='sfcm sfsi_wicon' data-effect=''   \/><\/a><div class=\"sfsi_tool_tip_2 printst_tool_bdr sfsiTlleft\" style=\"opacity:0;z-index:-1;\" id=\"sfsiid_pinterest\"><span class=\"bot_arow bot_pintst_arow\"><\/span><div class=\"sfsi_inside\"><div  class='icon2'><a href='#' onclick='sfsi_pinterest_modal_images(event)' class='sfsi_pinterest_sm_click' style='display:inline-block;'><img class='sfsi_wicon' data-pin-nopin='true' alt='fb-share-icon' title='Pin Share' src='https:\/\/www.ouiscribe.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/share_icons\/Pinterest_Save\/fr_FR_save.svg' \/><\/a><\/div><\/div><\/div><\/div><\/div><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv' ><div class='inerCnt'><a class='sficn' data-effect='' target='_blank'  href='' id='sfsiid_linkedin_icon' style='width:40px;height:40px;opacity:1;'  ><img data-pin-nopin='true' alt='LinkedIn' title='LinkedIn' src='https:\/\/www.ouiscribe.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/thin\/thin_linkedin.png' width='40' height='40' style='' class='sfcm sfsi_wicon' data-effect=''   \/><\/a><div class=\"sfsi_tool_tip_2 linkedin_tool_bdr sfsiTlleft\" style=\"opacity:0;z-index:-1;\" id=\"sfsiid_linkedin\"><span class=\"bot_arow bot_linkedin_arow\"><\/span><div class=\"sfsi_inside\"><div  class='icon2'><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.ouiscribe.com%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F151404\"><img decoding=\"async\" class=\"sfsi_wicon\" data-pin-nopin= \"true\" alt=\"Share\" title=\"Share\" src=\"https:\/\/www.ouiscribe.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/share_icons\/Linkedin_Share\/fr_FR_share.svg\" \/><\/a><\/div><\/div><\/div><\/div><\/div><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv' ><div class='inerCnt'><a class=\"sficn\" data-effect=\"\" target=\"_blank\" href=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.ouiscribe.com%2Fen%2Frequete-cible-seo%2F\" id=\"sfsiid_whatsapp_icon\" style=\"width:40px;height:40px;opacity:1;\"><img data-pin-nopin='true' alt='WhatsApp' title='WhatsApp' src='https:\/\/www.ouiscribe.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/thin\/thin_whatsapp.png' width='40' height='40' style='' class='sfcm sfsi_wicon' data-effect=''   \/><\/a><\/div><\/div><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv' ><div class='inerCnt'><a class='sficn' data-effect='' target='_blank'  href='' id='sfsiid_facebook_icon' style='width:40px;height:40px;opacity:1;'  ><img data-pin-nopin='true' alt='Facebook' title='Facebook' src='https:\/\/www.ouiscribe.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/thin\/thin_facebook.png' width='40' height='40' style='' class='sfcm sfsi_wicon' data-effect=''   \/><\/a><div class=\"sfsi_tool_tip_2 fb_tool_bdr sfsiTlleft\" style=\"opacity:0;z-index:-1;\" id=\"sfsiid_facebook\"><span class=\"bot_arow bot_fb_arow\"><\/span><div class=\"sfsi_inside\"><div  class='icon3'><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.ouiscribe.com%2Fen%2Fwp-json%2Fwp%2Fv2%2Fposts%2F151404\" style=\"display:inline-block;\"> <img class='sfsi_wicon'  data-pin-nopin='true' alt='fb-share-icon' title='Facebook Share' src='https:\/\/www.ouiscribe.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/share_icons\/fb_icons\/fr_FR.svg' \/><\/a><\/div><\/div><\/div><\/div><\/div><div style='width:40px; height:40px;margin-left:5px;margin-bottom:5px; ' class='sfsi_wicons shuffeldiv' ><div class='inerCnt'><a class='sficn' data-effect='' target='_blank'  href='' id='sfsiid_tiktok_icon' style='width:40px;height:40px;opacity:1;'  ><img data-pin-nopin='true' alt='' title='' src='https:\/\/www.ouiscribe.com\/wp-content\/plugins\/ultimate-social-media-icons\/images\/icons_theme\/thin\/thin_tiktok.png' width='40' height='40' style='' class='sfcm sfsi_wicon' data-effect=''   \/><\/a><\/div><\/div><\/div><div id=\"sfsi_holder\" class=\"sfsi_holders\" style=\"position: relative; float: left;width:100%;z-index:-1;\"><\/div><script>window.addEventListener(\"sfsi_functions_loaded\", function()\n\t\t\t{\n\t\t\t\tif (typeof sfsi_widget_set == \"function\") {\n\t\t\t\t\tsfsi_widget_set();\n\t\t\t\t}\n\t\t\t}); <\/script><div style=\"clear: both;\"><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_jfpavkoigcurwdzzfkqhornuhfjtamekipzj\" class=\"brz-section brz-css-157t6l8\">\n<div class=\"brz-section__content brz-section--boxed brz-css-1nzt1zx brz-css-z81do8\" data-brz-custom-id=\"yqbktrghvwarbnzxsriztkwwedcmfmqwucad\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-17uztgl brz-css-c727ej\">\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1amxyie brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1ece6fa\" data-brz-custom-id=\"kzznistidyuztodyswsstobgbldyuvqoqpxv\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-35 brz-mt-lg-0 brz-lh-lg-1_7 brz-ls-lg-m_0_1 brz-fw-lg-400 brz-fss-lg-px brz-fs-lg-31 brz-tp-lg-empty brz-fs-sm-19 brz-text-lg-center brz-lh-sm-1_4 brz-ls-sm-1 brz-fw-sm-400 brz-fss-xs-px brz-fw-xs-400 brz-ls-xs-1 brz-lh-xs-1_3 brz-vfw-xs-400 brz-fwdth-xs-100 brz-fsft-xs-0 brz-ff-palanquin brz-ft-google brz-tp-xs-empty brz-fs-xs-24 brz-css-pHky2\" data-uniq-id=\"y3Dxl\" data-generated-css=\"brz-css-zShIO\"><strong style=\"opacity: 1\">Besoin d&rsquo;aide pour choisir vos mots-cl\u00e9s ?<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-71u6r6 brz-css-1rkulcs brz-css-1wji3qq brz-wrapper\">\n<div class=\"brz-spacer brz-css-39eyij brz-css-omc8y0\"><\/div>\n<\/div>\n<div class=\"brz-wrapper-clone 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Mise \u00e0 jour le 20 avril 2024 Vous souhaitez am\u00e9liorer votre positionnement dans les r\u00e9sultats de recherche et attirer votre public cible ? 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