SEO product sheet writing

Des fiches produits qui convertissent

Do you want to increase the visibility of your products online and encourage visitors to click the “buy” button?


fiche-produit-seo

Product sheets to sell more

A product sheet optimized for natural referencing (SEO) guarantees organic visibility of your articles and generates a flow of qualified visitors to your website. The content of the product sheets constitutes the final and determining step preceding the act of purchase.

The SEO product sheet is therefore not just a simple descriptive text which lists the characteristics of a product. She takes on the valuable role of a virtual salesperson. A well-designed product page that presents accurate information, inspires trust and effectively guides visitors to purchase can generate sales at any time of the day or night.

Why write product descriptions?

By facilitating user immersion, persuasive product sheets awaken emotions.

They encourage you to live a memorable and unique experience, highlighting the human dimension.

Anticipate questions from Internet users

Improve a website’s SEO score

Stimulate the purchase

Improve user experience (UX)

Inspire confidence

Anatomy of an SEO product sheet

A compelling description attracts visitors and turns clicks into conversions

while meeting the requirements of search engines.

Hypnotic titles and subtitles

The characteristics of the product or creation

A unique structured description

The list of benefits

High quality visuals

Tips, advice for use

An effective call to action

Customer reviews

Social media sharing buttons

Similar and complementary products

SEO product sheet writing

Product description sheets

Creative product sheets optimized for natural referencing.

Personalized 100 % writing - Minimum 300 words

Optional services

Writing and optimizing metadata tags: title and meta description

Writing and optimizing category pages

Integration into the CMS of your choice

How does the service take place?

Making contact  

Send me a message or book a discovery call. It's simple !

Competitive audit

I immerse myself in your world and carry out research on your competitors and their products.

Keyword research

I select the main keyword that seems to me to be the most relevant and the secondary keywords.

Drafting phase

I write all the product sheets ordered by you within the deadline set together.

Delivery of product sheets

I will send you the product sheets in the form of a text file so that you can read them.

Possible changes

I make the final modifications and corrections included in the cost of the service.

FAQ - Frequently asked questions

What is the number of words for writing an SEO product sheet?

Allow a minimum of 300 words/product sheet to appear in search engine results (indexing).

Writing for the web is above all responding to the search intent of Internet users. What will they type into the Google search bar to find your product? What do they want to know about it?

Much of the work involves:

  • choose specific keywords;
  • develop the semantic field;
  • broaden the lexical field;
  • provide quality information.

When it comes to writing a product sheet, nothing is left to chance.


Why is SEO important for an online store?

OS optimizationO is important for e-commerce sites because it allows them to rank well for certain keywords related to their products.

These keywords help attract customers to their site and increase the conversion rate.

You need to find profitable and specific keywords that generate qualified traffic.


Why is it recommended to optimize the category pages of an e-commerce?

These are the gateways to your product sheets!

However, category pages are too often neglected or even forgotten by website owners. Without any SEO optimization.

You should know that half of the clicks made on an online sales site come from categories (source of significant traffic). These contribute to the good referencing of your site.

These are also the pages that receive the most inbound links (backlinks).

Category pages therefore work for both Internet users and natural referencing (SEO). They increase your web visibility and help convert your visitors into customers.

Additionally, categories are useful for:

  • structure the content of your e-commerce site;
  • direct visitors;
  • make it easier for Google crawlers to understand your site's objectives.


Why should we not copy the content of the suppliers’ descriptive sheets?

Because there is a good chance that it has already been copied hundreds of times on the web.

Do not repeat the descriptive content provided by the manufacturers/suppliers identically.

You would take the risk of losing visibility: Google's algorithm detects duplicate content and does not like this practice (which also reduces the usability of the experience for users).

The solution: write your own personalized descriptions.

Why rely on the long tail when writing product sheets?

In the long run, long tails can become the main source of traffic for a website. Working the long tail allows you to:

  • gain traffic sustainably;
  • attract your target audience;
  • increase the conversion rate;
  • position yourself more easily on the first page of Google results;
  • reduce the bounce rate;
  • work on voice search.

Are corrections included in the price of the service?

2 round trips are included in the price.

Requests for modifications and justified retouching must be sent to me within 5 working days.

Additional rectification requests are billed per unit.

Delegate the writing of your product sheets

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