White paper writing
Highlight your expertise
Don't know how to attract the right audience to your site? Your email list remains desperately empty?
Do you aspire to improve your brand image and promote your know-how?
What is a white paper?
A white paper is content which covers a specific subject in detail, accessible from any digital medium. Inasmuch as gA reference guide, it guides readers through the steps and actions needed to solve a given problem. Easy to set up and distribute, it appeals to many companies. Internet users appreciate it for its inherent qualities:
- high value-added content;
- avoids the use of paper;
- free (or at an affordable cost);
- accessible from anywhere.
The white paper can be offered in exchange for an email address. Alternatively, it may be offered for sale.
Why create a white paper?
This simple and effective tool is essential for companies wishing to propel their content strategy.
This little digital book will highlight know-how and expertise while attracting an ideal clientele.
What makes a white paper successful?
The recipe for a magnetic Instagram profile
The persona
Create a portrait of the ideal readership. Determine your problems.
The principal objective
Ddefine the main objective of the marketing strategy: attract there ideal clientele or retain them? Encourage action?
Tone and style
Keep a common thread: how to address the audience? What editorial style?
The structure
Structure the content with a detailed plan that respects a certain visual hierarchy.
The research
Meticulously research and select information from reliable and verified sources.
The contents
Write content that answers the specific questions and concerns of the target or intended audience.
The call to action
Encourage the readership to continue the adventure by carrying out a simple action (register, purchase, etc.).
Design
Encourage the desire to turn the cover page. Attractive formatting is not an option.
Writing your digital book
Your practical guide written with reliable and relevant information.
The Scribe's Tablet
Writing a 2500 word white paper.
5 visuals included (photos, images or infographics).
Optional services
The white paper extends beyond the B2B sector.
This format will appeal to your audience if you offer them content that answers their questions
with popularized and simplified words.
The SEO Scribe
How does the service take place?
Send me a message or book a discovery call. It's simple !
I immerse myself in your world and collect information about your ideal client.
We choose a relevant topic. You can give me carte blanche or give me directions.
I prepare the plan for your ebook: chapter, titles and subtitles.
I write all the content and send it to you.
Following your feedback, I make any corrections before final delivery in the form of PDF, Word file, etc.
FAQ - Frequently asked questions
A white paper generally has between 8 and 15 pages (visuals included).
No.
The white paper is not intended to advertise.
It is a booklet that covers a specific subject with the aim of helping readers.
Above all, you must put yourself in the shoes of your ideal clientele.
For example, ask yourself the following questions:
- Who is she ?
- What does she like ?
- What are his interests?
- What questions does she have about my product or service?
- How can I add value to it? Teach him something? Help him make a specific choice?
- How do you want her to react to your content?
To ensure the success of this research phase, communicate with your audience.
You can also use online tools to help you write your white paper.
Yes.
The white paper has continued to gain popularity in recent years.
To do this, make sure to find a topic:
- useful and engaging;
- who speaks to your target;
- easy to understand ;
- simple to put into practice.
I create a standard layout on a Word/Google Doc file or PDF format.
What you need to know: the visual is a very important ingredient of your white paper.
A picture is worth a thousand words. Your mini ebook must respect your graphic charter and correspond to your brand image. Every element counts!
Are you not comfortable with graphics tools and software? Not sure how to make your white paper visually appealing?
Delegate this part.
What I offer you:
Design of a quality layout developed from the online design tool Canva (made by me).
On the other hand, if you want a high-quality professional layout, I recommend the services of a professional graphic designer from my network.
