The essentials of SEO
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SEO
Indexation : comment vérifier et optimiser votre vsibilité sur Google ?
Vous avez mis tout votre cœur dans la création de votre site ? C’est une étape importante, mais ce n’est que le début. Pour être visible sur Google, encore faut-il que vos pages soient bien indexées...
SEO
Plan de redirection : mode d'emploi et conseils
Vous pensez à refondre votre site, changer de nom de domaine ou réorganiser vos pages ? Ces changements peuvent paraître risqués pour votre visibilité, mais pas de panique ! Un plan de redirection SEO...
SEO
Optimiser sa fiche Google Business Profile : 20 questions / réponses
Aujourd’hui, être visible en ligne ne suffit plus : il faut capturer l’attention et convaincre. Et c’est là que Google My Business entre en jeu. Bien plus qu’une simple fiche d'entreprise...
Web marketing
Comment trouver le sitemap d'un site web ?
Vous avez besoin de trouver le sitemap d'un site web ? Que ce soit pour analyser son contenu ou améliorer votre stratégie de référencement, trouver ce fichier est souvent plus simple qu'il n'y paraît...
Web marketing
How to add your site to Bing Webmaster Tools?
Bing Webmaster Tools, a valuable resource offered by Microsoft for all website owners. Start boosting your online visibility on Bing now...
SEO
HTML comments: what impact on SEO?
SEO goes way beyond keywords, quality content and links; it touches on many technical aspects of web development. But...
Web marketing
What is Yandex and how do you index your site on the platform?
When we talk about search engines, we immediately think of Google and Bing. But there is another key player who is often underestimated.
Writing
The 5W method: writing well on the web
Bloggers, web editors or even site owners, do you want each of your articles to be a magnet for readers and search engines? Adopt the method...
Web marketing
Les moteurs de recherche éco-responsables à connaître en 2025
In our digital age, every interaction on the web, every request, every click leaves a significant environmental trace...
Web marketing
The most common site errors
e-commerce
Your project is finally starting to take shape and it's time to create your e-commerce site! However, selling on the internet requires...
SEO
SEO backlinks: the practical guide
Backlinks? Your ambassadors for successful SEO! At the heart of natural referencing are inbound links, these strong signals tell Google that a site is...
Writing
Inclusive writing: what is it, why and how to use it?
The traditional rule “masculine prevails over feminine” has long been the standard brush in our linguistic toolbox (but this was not always the case!)...
SEO
Loss of SEO positions: how to explain it?
Do you notice a loss of SEO positions? These changes can sometimes happen without warning, but every problem has its solution. After all, getting a place...
SEO
Faut-il ajouter une FAQ dans son site internet en 2025 ?
The FAQ is often the most forgotten when creating a website. However, its role is essential to obtain better visibility...
Web marketing
Buyer persona: 47 key questions to define it
The concept of the ideal customer profile goes beyond simple demographic data: it encompasses various aspects such as communication preferences...
Web marketing
Drop in traffic to your site? Possible reasons
You own a website, but you have noticed a significant drop in the number of Internet users viewing your pages? You don't know...
SEO writing
Bulleted lists: highlight your content
Give your blog posts and web pages a boost with an essential tip: bulleted lists! Captivate your readers, simplify...
Social networks
SEO on Twitter: 8 tips to optimize your SEO
It's obvious that you've seen tweets or Twitter accounts appear in the SERPs when you search for something...
SEO
HTML SEO tags: the essentials to know
HTML tags are like the foundation of a house. They are the foundation on which your website rests. You want your visitors...
Web marketing
How to add your site to Google Search Console?
If you own a website, you know that appearing at the top of Google search results makes all the difference. Did you know that Google offers a free tool...
SEO
Create a relevant inbound link (backlink)
In this article dedicated to link building, we will highlight the essential aspect of the relevance of incoming links (backlinks) on...
SEO
Comment optimiser son SEO vocal en 2025 ?
Votre audience ne se contente plus de taper des mots-clés dans Google, elle parle directement à Siri, Alexa ou encore Google Assistant. Et devinez...
SEO
Target query: what is it and how to choose it?
Do you want to improve your positioning in search results and attract your target audience?
SEO
Where to place keywords in content?
Place the right keywords in quality content: the ultimate recipe for being found by Internet users...
Web writing
Punctuation mistakes to avoid on a website
Are you making these punctuation mistakes without knowing it? We don't always...
Social networks
How to write an effective caption?
How to Write a Magnetic Instagram Caption for Your Business?
